Privacy Policy & Notice

We respect your privacy and confidentiality. We understand that visitors to our website expect their data to be processed lawfully, securely, and transparently. We take our obligations under the UK Data Protection Act 2018 and UK GDPR seriously, complying strictly with both the legal frameworks and guidance provided by the Information Commissioner’s Office (ICO).

We never sell, rent, or disclose personally identifiable information to unauthorized third parties. By using our website, you agree to the practices outlined below.

Information Processed Under Contract

When you commission a production package, book a service, or agree to our production terms, a legal contract is formed between us. To fulfill our commitments, we process information you provide to us, which may include personal data.

We process this data to:

• Verify identity and production location requirements for security purposes.
• Deliver our media suites, production assets, and photography services.
• Provide guidance on optimizing your media assets across marketing channels.

We process this data on the basis of contract fulfillment or preliminary steps requested prior to contract formation. Data is stored until the contractual agreement ends or is formally terminated.

Information Processed With Your Consent

Where no contractual relationship exists—such as when browsing our site or submitting an inquiry via our contact form—you provide consent for us to process information that may be personal.

Where possible, we seek explicit consent (e.g., agreeing to cookie policies). In cases such as initiating an email or contact inquiry, consent is implied by your action expecting a response from us.

You may withdraw consent at any time by contacting us directly at heythere@avenue29.co.uk.

Legal Obligations

Like all businesses, we are subject to legal requirements. We may process information in order to satisfy statutory duties, law enforcement requests, or regulatory compliance.

Website Analytics & Cookies

We use embedded web scripts (such as JavaScript) and cookies to analyze site traffic, page duration, and user interactions to continuously improve user experience. This data is collected anonymously and cannot be associated with an identifiable person.

Cookies are used specifically to:

• Record preferences regarding cookie usage consent.
• Operate essential site mechanics and contact form security validation.
• Deliver high-definition video playback via embedded Vimeo showcase players.
• Collect anonymous traffic analytics to optimize site performance and loading speeds.

You may disable cookies via your browser settings, though doing so may diminish performance on interactive parts of our site.

Data Retention, Complaints & Rights

We store personal data only as long as necessary to fulfill requested services, support legal compliance, or maintain appropriate administrative records.

You hold full rights to review, update, or request complete removal of any personal data held by us. If you have concerns, inquiries, or wish to exercise your data rights, please reach out to our team at:

heythere@avenue29.co.uk